10 biggest content marketing trends that will dominate in 2018

4. Live video content marketing is taking over:

It is important for the brand to build the relationship with customers and for that purpose embracing the trend of live videos with interesting and interactive content seems like the best thing to do by the marketers.

According to the research, Facebook users watch live videos three times more than recorded videos. The earlier you will embrace the concept of creating the live video to attract and engage the audience, the better it will be proven for your brands.

“The sooner, the better” As the audience is desperately looking for direct contact with the brand and authentic content related to the brand.

5. Interactive visual content:

Marketers should be more focused towards creating content that is no longer boring for the viewer as people have so many other options to watch other than your boring videos.

The reason behind the success of the live video is that people find it more engaging and certainly interactive as compared to the other types of videos.

To get the attention of the audience, it is necessary to create visual content which provides your customers or viewers with an amazing experience.

The more interactive visual content the brand will create it is more likely for the audience to take an interest in spending time watching your marketing campaigns. Here is a link for additional information.

6. Influencer Marketing Will Change:

The businesses used to market the products/service needs to be changed because of these biggest content marketing trends, otherwise your business will face loss.

The influencer marketing trend has changed the way businesses used to run their marketing campaigns to increase the sales or to introduce new product/service in the market.

Because of online influencers, there is a massive increase in the number of sales of the products advertised through these influencers. The reason why people are influenced by these influencers is that consumers are interested in more authentic stories and influencing marketing is all about authenticity.

Nobody wants to read a lengthy post with a less-authentic story drawn out to attract and engage the audience.

7. Brands Will Take a Closer Look at Lifecycle Marketing:

Brands need to focus on the changing their priorities because the way marketers used to run their marketing campaigns to engage the customers have also changed.

If the marketers succeed in engaging the customer through their marketing campaigns, it is more likely to increase the sales of the products/service marketed.

They have to be very careful about their strategy of customer retention as much as they are concerned about acquiring new customers.

Marketers need to work on contract strategy to keep their customers engaged by running personalized videos and ads, sending personalized emails and messages related to the marketing campaigns.

8. Changing Privacy Expectations:

Almost every website you visit and they ask for your personal information from you, and at first, people thought it’s useless for them, but in reality they are using all your personal data to hit the targeted audience easily with the right advertisements and much more.

For the people their personal data is valuable, and they are doubtful about the privacy of the personal data collected by these companies.

So, to protect your business from an abandonment of the consumers try to make them feel safe about the privacy of their personal data. People are very much concern about the privacy of their personal data.

9. The localization of content:

According to this trend, the marketers should be very concerned about balancing the content of marketing campaigns of your brand between local and international market.

The content of the campaign should be localized to keep the audience engage and interested in your ad otherwise they might not pay attention to your ad if they won’t find anything relevant and interesting related to their local trends.

10. Mobile-Ready Content:

The number of mobile users around the globe has increased to a massive range, and they think of it as a basic necessity of their life.

The mobile phone is the first and last thing they see before sleep at night and after waking up in the morning.

Marketers should come up with the most effective mobile-first content to keep the customers engaged, as most of the time people prefer to access their social media accounts, online shopping, and internet surfing through their mobile phone.

If the brands want to attract and engage the audience, they shouldn’t ignore to work on designing the mobile-first content marketing strategy.

About the Author:

Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares him bright ideas on https://squareship.com/