Hire E-commerce expert
Hire qualified developer and make the best decision to move forward your business with crafted E-commerce solutions.
Get a Free Quote(If we don’t pick up, drop inquiry. We will contact you.)
(If we don’t pick up, drop inquiry. We will contact you.)
B2B e-commerce is getting momentum, and recent trends raise hopes among the B2B eCommerce merchants to invest more. Here are some facts that may help B2B e-commerce to grab the most out of the current trends in 2018.
Let’s run some brief conversations to roll the ball.
Embed this infographic on your site
Recently, Forrester has release reports on B2B growth in the U.S market. It has forecasted the U.S. B2B market would be $1.13 trillion by 2020 with 12.1% per annum growth rate. The report seems much optimistic for whom thinking of jumping into B2B bandwagon or already have a presence.
What is behind B2B growth?
There are multiple reasons to cite, but three seem much obvious to mention here.
The report by Statista on B2B eCommerce in 2017 has estimated $2.3 trillion B2C sales online while for B2B it is $7.7 trillion with a 234.78% difference. The reasons behind the dominance of B2B are
Ecommerce is the global phenomena, and almost all countries of the world are experiencing significant growth. The top 10 countries of the world listed here, which have the largest eCommerce market share in the world.
Today B2B eCommerce have multiple selling channels viz. distributors, manufacturers, retailers, and wholesalers. Compared to the online sales in 2016, B2B sales channels have witnessed significant growth in 2017. For instance,
Thus, total growth remained 7.1% in comparison of 2016 to 2017.
Standalone e-commerce platform proves inadequate to deal with external services, data exchanges, and management. The various performance parameters like on-time delivery, order accuracy, inventory visibility, and time to process orders have greater impacts on third-party service integrations.
For instance,
Therefore, 96% B2B businesses believe integrations of various supporting systems are business-critical and a wise decision.
Once upon a time, B2B marketers were mostly targeting the highest level executives by considering them the most influential folk in the B2B businesses. Unfortunately, today it remains a myth because
Thus, B2B marketers have to target non-C-suite employees in the organization to win the conversion game.
Ecommerce shipping particularly, international shipping requires strong third-party logistics partners with warehouse and shipping technologies to provide the excellent delivery experiences.
It must be with minimum errors to make your ecommerce customers happy. Thus, you can receive more applauds from your satisfied consumers and win more orders. You must look for winning delivery options such as:
The lead acquisition is the lifeline for any business, and B2B eCommerce have multiple channels to bet on it. If we look at the percentage share of each channel, we can draw some useful conclusions for preparing the B2B marketing strategies.
For example, ecommerce website itself acts as the most effective channel and needs all possible bells & whistles to be more effective. Email marketing campaign is the traditional marketing approach, but still, it has kept its charm.
SEO is somewhat amix of technical and marketing approaches and stays at the third position while content marketing through blogs is the next thing to invest.
B2B customers also are doing comparative shopping and weight quality, delivery time, and shipping charges for domestic as well as international merchants. According to a report, 56% online B2B shoppers have registered at least an order in the past six months to the oversea ecommerce shop.
Therefore, international ads can play a vital role to acquire more traffic and revenues.
Conclusion:
On the eve of the onset of 2018, we can paint a picture of upcoming trends in the B2B e-commerce arena. Experts have predicted the following major trends to see in 2018 and maybe beyond it.
These all are painting an optimistic image of coming days and encourage investors to jump on B2B ecommerce platform at the earliest moment. However, we have seen that b3b e-commerce website itself is acting as the lead magnet and give the highest return if it is equipped with all the latest bells & whistles used for the B2B e-commerce web design and development.
If you are striving for a dependable partner, Magneto IT Solution is the right destination for you. You can hope to turn your dreams into reality with its eCommerce website development team.
A creative and passionate eCommerce Strategist with over 8 years of experience in providing IT solution across various industries. Ronak Meghani, the Co-Founder of Magneto IT Solutions, a full service of eCommerce Development in the USA, UK, and India. Ronak is closely working with e-Commerce ventures since 2009 and He has helped 200+ brands for building / improving their online ventures in the area of UI/ UX, Development, Launching, Revenue Enhancement, Marketing strategy and much more and 90% stores are generating very good revenue.
Hire qualified developer and make the best decision to move forward your business with crafted E-commerce solutions.
Get a Free Quote