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CCboutik - online shopping platform
The culture of Haiti reflects an eclectic mix of tribal traditions from Africa, Creole heritage, and French influence, both positively, and with due disdain. However, despite the rich creativity of folk handicrafts, there had been no adequate platform online to bring treasures from Haiti to world, before CCboutik was ready. This case study evaluates the contribution of Magneto web development services in setting up the online shopping platform for Haitian works.
Problems regarding art promotions
Several issues hold back adequate promotions of Haitian arts and culture.
- Navigation bar was a bit critical with a lot of categories, long-range products or product with many options. We also observed that there were unwanted service buttons in header bar which making it looking confusing to their customer.
- Code quality was poor, as per google guidelines, Google doesn’t consider the store which has poor coding structure.
- Search query wasn’t optimized thus not delivering relevant result to customer product query.
- One of most influential concept was missing i.e Subscription field through which generation of potential leads could be possible.
- Checkout process was too long and unconventional, that may lose a lot of customers right as they are ready to buy.
SOLUTION
To come over the challenges client wanted to develop an online portal that can showcase various arts. Magneto eCommerce services have successfully developed online selling portal, CCBoutik for Haitian heritage. The excellent website serves to allay all the problems mentioned above in the most fascinating professionalism.
Benefits
- The catalog is well-organized with easy to use navigation flow. The product pages are rich in information and renders all essential details of the product and vendor.
- Transformed checkout experience to be unified with single checkout flow to purchase products.
- Integrated the platform with automated software for easy updates on product real time availability.
- Enhanced the checkout process by smoothing all customers data filling with simple drop down option to modify their orders.
- Added Mailchimp system on the backend infrastructure for handling promotion activities of the web store.
